BACKGROUND

Collaborated across global teams to bring ROCKWOOL's expertise, vision, and impact to its customers with a new website that will support their needs. 


 

Overview

 

ROCKWOOL is the world’s leading manufacturer of stone wool insulation. The brand offers a full range of high-performing and sustainable insulation products for the construction industry. 

The opportunity is to redefine its customer engagement model by utilizing its digital ecosystem, powered by intelligent search utilizing AI and machine learning to drive business impact.

ROLE

  • UX Designer

Worked across global teams to align on strategy, design, and branding of products: Rockfon, Rockwool. I collaborated closely within the UX team to ensure our design decisions meet the needs of our users. In addition, I was responsible for optimizing the following areas:

  • Product Documentation Library and download flow
  • Product Comparison Tool and the user flow
  • FAQ
  • Product table system

view Team

 

 
RW monitor.png
 

 
 

Product Comparison Tool

 

.

 
Artboard Copy.png
 
 

Product Documentation Library

 

 

.

 
 

 
 

FAQ section

 

.

 
 

 

Table systems

 

.

 
 

 

Launched designs

 

It took months of collaborative effort between the UX designers and visual designers across the Copenhagen and NYC offices to bring the ROCKWOOL brand sites to life.  

visit ROCKWOOL

 
 
 
 
 

Team

 

UX Lead: Stacey Wu

UX Designers: Fiona Baudner, Anna Deu

Senior Visual Designers: Janne Pajulahti, Octavio Longatti, Bertil Abildgaard

 
 

Browse more projects

 
 
 

CSL & CSL Behring

Designed an assessment tool used to assess the readiness towards being GDPR compliant

SAP Ariba Brand Tool

Designed a new brand central for users to access the SAP Ariba brand assets and images.